UNiDAYS Food Category adaptable campaign design toolkit

Our Digital team recently completed work with UNiDAYS, designing a system of adaptable components for a digital toolkit. These components were to be used on the brand’s website and app, using webflow to translate the designs.

Flexibility was key with this toolkit. UNiDAYS needed to be able to utilise our designs in different ways across a variety of campaign needs as they develop in the future, so we ensured modularity and adaptability were core to the functionality of these elements.

Based on our work, the brand can now take our design toolkit and adapt them to their specific needs, using whichever part of the toolkit works best for that specific digital touchpoint, campaign and brand partners.

During our working relationship with UNiDAYS, the brief flexed, and we worked in a responsive way to accommodate this. Also working in tandem with their website team whilst they made fairly large scale brand design updates, we worked around these ongoing developments and were successful in building a collaborative and supportive relationship.