Saucony Global Saucony Website Refresh

Following Saucony's brand visual identity update carried out by Rosie Lee Creative, they were keen to apply this to their most important consumer touch point, the website. Saucony wanted to show the positive impact that making changes to key elements can have on in the medium to longer term.

Upon review key areas were identified that needed further development in order to support pushing the brand in their new direction. These were the shoe (product) comparison tool, foam innovation story & messaging and the about section.

RLD worked through all these areas applying the new brand look and feel as well developing copy updates, applying new strategic thinking to content and copy that enhanced the user experience (UX).