Nike Roundel

Global directive and digital innovation for Nike x TfL collaboration. To celebrate the launch of Nike’s second product collaboration with TfL, we were commissioned to create the global creative concept for the campaign. In addition, we were tasked with designing the website takeover for End Clothing and a truly underground party at the Charing Cross station pop-up. The full site takeover for retail partner End Clothing immersed the digital consumer with the story before product reservation. Parallax was used to fuse existing elements with the idea of travel throughout the experience.